Brewing Quality Starts with Knowing Your Pitch
At Imperial Yeast, we know that consistent beer quality begins with precision at every step of the brewing process. Just as you carefully measure your hops, malt, and water, knowing the exact viable cell count and having confidence in the quality of the yeast you’re pitching is critical for brewing world-class beer.
As part of being precise in measuring your count, we’re introducing Verified Units (VU) - a new standard for measuring yeast pitches, emphasizing transparency, precision, and cost savings. With Verified Units, you always know exactly what you’re pitching — 1.29 x 10¹² total viable cells per VU, every time.
Why Knowing Your Pitch Matters
Pitching the correct number of yeast cells is essential to achieving consistent fermentation, avoiding off-flavors, and ensuring optimal yeast health. Underpitching or overpitching can lead to:
- Inconsistent beer quality
- Poor yeast performance
- Inefficient brewhouse operations
- Higher raw material costs
In addition, Imperial Yeast employs a robust quality control program, from the receipt of raw materials through the shipping of cultures, ensuring all cultures meet or exceed quality specifications and performance expectations.
If your current yeast supplier isn’t providing this information, ask for it - Know Your Pitch! Pitching the right number of viable cells, free from contamination is vital to not only to your first batch, but will pay long-term dividends by extending the number of times (generations) you can harvest and re-pitch your yeast.
What This Means for Your Brewery
Each pitch is optimized to provide the verified target number of cells in the least amount of liquid to reduce shipping weight and cost. Your yeast slurry’s liquid volume may vary from order to order but the total viable cell count will always remain consistent. Every pitch is tested and tailored to your brewing needs, ensuring accuracy, efficiency, and quality.
Our Commitment to Transparency and Quality
- Verified Cell Counts: Every Verified Unit is rigorously tested to ensure a precise and accurate count of 1.29 x 10¹² total viable cells per VU, every time.
- Certified Quality: Our comprehensive quality program and industry-leading specifications guarantee consistent performance.
- Clarity in Measurement: By transitioning from volume-based measurements (Liters) to Verified Units, we simplify the process and align it with what truly matters—yeast cells.
The Benefits of Verified Units
- Consistent Quality: Each pitch contains exactly what your brew needs: the highest quality yeast with exact counts of 1.29 x 10¹² viable cells per Verified Unit.
- Simplified Terminology: No more guessing about liquid volume—your pitches are based on verified cell counts.
- Cost Savings: Optimized liquid volumes reduce shipping costs, saving brewers over $250,000 annually.
- Efficient Brewing: Focus on your beer quality, with precise yeast cell counts every time.
Questions? We’re Here to Help.
Visit our FAQ section for more details on the transition to Verified Units, or contact our team for personalized support.